Promotion Strategy for Winning the Golkar Party in Palembang City
DOI:
https://doi.org/10.47747/icbem.v2i2.2599Abstract
The simultaneous elections in Indonesia have created a dynamic political atmosphere, prompting political parties to adopt various strategies to secure public support. This study examines the promotional strategies employed by Golkar Party in Palembang to win legislative elections. The political marketing strategy is a critical component of electoral success, especially in cities like Palembang, where social, cultural, and demographic factors play a pivotal role. The Golkar Party's approach includes leveraging digital marketing, data-driven campaigns, and diverse communication methods tailored to different voter segments. These strategies aim to enhance the party's electability while establishing a sustainable and positive public image. Additionally, the study highlights the importance of comprehensive planning involving all party elements to ensure an effective campaign. Findings suggest that effective promotional strategies not only determine electoral success but also contribute to strengthening the party's presence and influence in the region. This research emphasizes that political promotion requires careful adaptation to local voter characteristics, ensuring campaign messages resonate with targeted audiences. By understanding and implementing innovative promotional tactics, the Golkar Party can effectively compete in the dynamic political landscape of Palembang, ultimately achieving its electoral objectives.
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