Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research

Articles

• Digital Marketing Application Strategy for Textile MSMEs in Pasar Baru Bandung and Its Implication on Purchasing Decisions and Consumer Word of Mouth

  Nadia Muldiani, Andre Suryaningprang, Deni Hamdani, Dadan Abdul Aziz Mubarok

  1 - 12

  • 7.1.1. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3313
  Abstract Views: 193 times | PDF Downloaded: 182 times | Published: 2026-01-05

• The Influence of Customer Experience, Personalized Marketing, and Brand Trust on Fashion Purchase Decisions on Shopee among Consumers in Medan City

  Juliana Phannoto, Jennsen, Justin Fernando, Januardin, Rintan Saragih

  13 - 28

  • 7.1.2. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3312
  Abstract Views: 233 times | PDF Downloaded: 261 times | Published: 2026-01-05

• The Relationship Between Social Identity and Individual Involvement in the Community Toward a Sense of Community: My Day Indonesia at the Day6 Forever Young 2025 Jakarta Concert

  Zakiyah Aulia Sabrina Hanifah Jauhary, Rifqi Farisan Akbar

  29 - 42

  • 7.1.3. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3317
  Abstract Views: 307 times | PDF Downloaded: 248 times | Published: 2026-01-06

• Green Employee Behavior Model: Role of Green Attitude and Self-Efficacy

  Fadhillah Adhariani , Muji Gunarto

  43 - 60

  • 7.1.4. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3244
  Abstract Views: 153 times | PDF Downloaded: 159 times | Published: 2026-01-06

• The Influence of Peer Pressure and Perceived Benefits on Self-Control among Drug Abusers in Class II A Banceuy Prison, Bandung

  Intan Nur Rahmawati, Rifqi Farisan Akbar

  61 - 70

  • 7.1.5. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3322
  Abstract Views: 157 times | PDF Downloaded: 178 times | Published: 2026-01-07

• Good Governance as a Mediator: Analyzing the Influence of Financial Governance and Internal Control on Performance Accountability

  Lisnawati, Arni Surwanti, Muji Gunarto

  71 - 83

  • 7.1.6 IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3249
  Abstract Views: 94 times | PDF Downloaded: 118 times | Published: 2026-01-08

• The Effect of Emotional Regulation and Social Support on Self-Efficacy Among Inmates with Drug Abuse Problems Undergoing Conditional Release Programs at Banceuy Class IIA Prison

  Fio Ananta Putri, Rifqi Farisan Akbar

  84 - 90

  • 7.1.7.IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3321
  Abstract Views: 189 times | PDF Downloaded: 171 times | Published: 2026-01-08

• Sensory Marketing Strategies and Their Influence on Purchasing Decisions in Offline Retail

  Nasaruddin, Andi Wahyuni Syam, Anugrahwati, Ana Andania, Ismail

  91 - 105

  • 7.1.8. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3057
  Abstract Views: 526 times | PDF Downloaded: 257 times | Published: 2026-01-09

• The Effect of Advertising Credibility, Brand Trust, and Product Quality Perception on Consumer Repurchase Interest in Unitary Sunscreen Products

  Aspi Nurani, Dadan Abdul Aziz Mubarok

  106 - 125

  • 7.1.9. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3329
  Abstract Views: 227 times | PDF Downloaded: 145 times | Published: 2026-01-10

• Green Retail and Consumer Preferences for Sustainable Products

  Andi Wahyuni Syam, M Nur Rahmat Achdar HT, Nasaruddin, Anugrahwati, Ana Andania

  126 - 145

  • 7.1.10. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3058
  Abstract Views: 174 times | PDF Downloaded: 212 times | Published: 2026-01-13

• The Impact of Price, Product Quality, and Brand Image on Vienna Skincare Purchase Decisions Among Bandung University Students

  Vira Rohmania Oktaviani, Dadan Abdul Aziz Mubarok

  146 - 165

  • 7.1.11. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3330
  Abstract Views: 132 times | PDF Downloaded: 161 times | Published: 2026-01-13

• The Effect of Brand Ambassadors and Logo Design on Repurchase Interest through Consumer Trust as a Mediating Variable in Tiebymin Hijab Products on TikTok Shop

  Yesi Safitri, Dadan Abdul Aziz Mubarok

  166 - 183

  • 7.1.12. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3331
  Abstract Views: 121 times | PDF Downloaded: 188 times | Published: 2026-01-14

• The Effect of Competence, Motivation, and Work Discipline on the Performance of Employees at Perumda Air Minum Tirta Raharja in Bandung Regency

  Rizal Permana, Palupi Permata Rahmi, Widyastuti Nurmalia Utami

  184 - 199

  • 7.1.13. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3334
  Abstract Views: 128 times | PDF Downloaded: 198 times | Published: 2026-01-14

• The Influence of Product Quality, Brand Image, and Perceived Overclaim on Consumer Trust in The Originote Skincare Products

  Alya Napsi Fitria, Dadan Abdul Aziz Mubarok

  200 - 219

  • 7.1.14. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3328
  Abstract Views: 151 times | PDF Downloaded: 144 times | Published: 2026-01-16

• The Effect of Incentives, Work Motivation and Work Environment on Employee Performance at PT Telang Agro Mandiri

  Bungsu Widias Wati, Sulaiman Helmi, Trisninawati, Andrian Noviardy

  220 - 239

  • 7.1.15. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3013
  Abstract Views: 92 times | PDF Downloaded: 162 times | Published: 2026-01-16

• The Relationship Between Workload and Job Stress on Employee Turnover Intention at CV XYZ

  Haerunisa Nanda Putri, Kartika Nuradina, Benny Bernadus

  240 - 259

  • 7.1.16. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3351
  Abstract Views: 294 times | PDF Downloaded: 331 times | Published: 2026-01-16

• The Relationship Between Work-Family Conflict and Role Overload with Burnout in Working Mothers at Private Companies in Bandung Regency

  Annisa Intan Puspitasari, Rifqi Farisan Akbar

  260 - 272

  • 7.1.17. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3360
  Abstract Views: 240 times | PDF Downloaded: 346 times | Published: 2026-01-21

• The Influence of Educational Content, Podcasts, and Patient Testimonials on Instagram on Generation Z's Treatment-Seeking Interest at M Hospital Jakarta

  Maria Theresia Pinsasia, Rian Andriani, Didin Syarifuddin

  273 - 287

  • 7.1.18. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3349
  Abstract Views: 86 times | PDF Downloaded: 121 times | Published: 2026-01-21

• The Weight of Masculinity: An Exploratory Analysis of Male Technical Workers in Karawang

  Derri Agusta Putra, Akbar Rifqi Farisan

  288 - 296

  • 7.1.19. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3361
  Abstract Views: 164 times | PDF Downloaded: 163 times | Published: 2026-01-22

• Medical Equipment Procurement Strategy Based on ASPAK Application at MABA District General Hospital, East Halmahera Regency

  Seli Dela Sufiati, Dasrun Hidayat, Ign Wiseto P Agung

  297 - 310

  • 7.1.20. IJMHRR
  Abstract Views: 61 times | PDF Downloaded: 123 times | Published: 2026-01-22

• Cost of Good Manufactured (COGM) Calculation Using Activity-Based Costing Method in Manufacturing Companies: A Case Study of CV. YYY

  Ikhsan Prasetyo, Muhammad Rafie Pasya, Alya Chaerunisa

  311 - 324

  • 7.1.21. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3367
  Abstract Views: 162 times | PDF Downloaded: 145 times | Published: 2026-01-23

• Evaluating The Impact of Patient Admission Flow, Block Scheduling, And Reminder System on Elective Surgery Delay Rates at Restu Ibu Hospital Balikpapan

  Joan Febrian Ristanto, Bayu Wahyudi, Yuniati Lestari

  325 - 339

  • 7.1.22. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3350
  Abstract Views: 86 times | PDF Downloaded: 117 times | Published: 2026-01-25

• The Effect Of Price, Brand Image, And Social Media Marketing On The Purchase Decision Of Ciptadent Toothpaste Products

  Nico Dwi Saputro, Ezra Karamang

  340 - 355

  • 7.1.23. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3366
  Abstract Views: 208 times | PDF Downloaded: 173 times | Published: 2026-01-25

• The Influence of Instagram on Patient Visits Through Brand Awareness as a Mediating Variable: An Explanatory Sequential Mixed Method Study at Aqidah Hospital, Tangerang City

  Vica Claudia Budiono, Dasrun Hidayat, Ign Wiseto P Agung

  356 - 365

  • 7.1.24. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3369
  Abstract Views: 72 times | PDF Downloaded: 103 times | Published: 2026-01-25

• The Relationship Between Dual Role Conflict, Self-Adjustment, and Stress Coping in Wives Who Work as Factory Workers

  Nadia Putri, Prinska Damara Sastri

  366 - 375

  • 7.1.25. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3375
  Abstract Views: 111 times | PDF Downloaded: 124 times | Published: 2026-01-27

• The Role of Shopping Experience in Mediating the Relationship between Sensory Marketing and Customer Satisfaction: Evidence from Gajua Kopi V1

  Silmi Nabilah, Zulganef

  376 - 391

  • 7.1.26. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3380
  Abstract Views: 123 times | PDF Downloaded: 90 times | Published: 2026-01-27

• The Effect of Economic Value Added, Financial Value Added, and Market Value Added on Stock Returns (Case Study of the Technology Sector Listed on the IDX for the 2021-2024 Period)

  Muhammad Taufik Rahman, Dede Hertina

  392 - 403

  • 7.1.27. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3384
  Abstract Views: 97 times | PDF Downloaded: 127 times | Published: 2026-01-28

• The Influence of the Shopee Live Feature, Shopee Tanam Gamification, and Personalized Product Recommendation on Impulse Buying among Shopee Consumers in Indonesia.

  Gabriela amanda salim, Dave kwok, Isna Asdiani Nasution, Melisa Zuriani Hasibuan

  404 - 420

  • 7.1.28. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3379
  Abstract Views: 260 times | PDF Downloaded: 194 times | Published: 2026-01-29

• The Influence of Shopee Instant Delivery Service, Cash on Delivery (COD), and Product Price on Purchase Decisions for Fashion Products in Medan City

  Juliani phannoto, Kristi Endah Ndilosa Ginting, Mella Yunita

  421 - 436

  • 7.1.29. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3382
  Abstract Views: 124 times | PDF Downloaded: 117 times | Published: 2026-01-29

• Reframing Digital Business Training as a Capability-Building Mechanism for SMEs: A Case-Based Analytical Study

  Ahmad Abdusalam, Keni Kaniawati

  437 - 449

  • 7.1.30. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3385
  Abstract Views: 115 times | PDF Downloaded: 83 times | Published: 2026-01-29

• Governance Bottlenecks in Civil Servant Pension Decree Services: A Process-Level Analysis Based on Good Corporate Governance

  Eka Mayasari, Baiq El Badriati, Ummu Rosyidah

  450 - 463

  • 7.1.31. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3386
  Abstract Views: 86 times | PDF Downloaded: 92 times | Published: 2026-01-30

• The Effect of Compensation, Work Discipline, and Work Environment on Employee Performance: Evidence from an Indonesian Company

  Agnar Rifky Iswanto, Nugraha Saefudin

  464 - 477

  • 7.1.32. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3387
  Abstract Views: 192 times | PDF Downloaded: 121 times | Published: 2026-01-30

• The Effect of Job Satisfaction and Sense of Calling On the Teaching Resilience of Teachers at The Cileunyi State Special School

  Irma Srimayanti, Rifqi Farisan Akbar

  478 - 486

  • 7.1.33. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3383
  Abstract Views: 88 times | PDF Downloaded: 123 times | Published: 2026-01-31

• The Relationship of Family Attachment and Resilience with Psychological Well-Being among Adolescents Experiencing Parental Divorce in Baleendah District, Bandung Regency

  Delisa Astuti, Prinska Damara Sastri

  487 - 500

  • 7.1.34. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3392
  Abstract Views: 193 times | PDF Downloaded: 155 times | Published: 2026-01-31

• The Effect of Job Demands on Psychological Well-Being through Job Stress: Evidence from the Beauty Industry

  Kartika Rahayu, Benny Bernadus

  501 - 516

  • 7.1.35. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3395
  Abstract Views: 149 times | PDF Downloaded: 150 times | Published: 2026-01-31

• Job Demands, Job Resources, and Work Engagement among Shift Workers in the Culinary Service Sector

  Nabila Iftah Rizqia, Benny Bernadus

  517 - 530

  • 7.1.36. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3397
  Abstract Views: 146 times | PDF Downloaded: 111 times | Published: 2026-01-31

• The Effect of Motivation, Discipline and Organizational Culture on Employee Performance: The Case of Personnel and Human Resource Development Agency of Palembang City

  RZ. M. Agang Pratama, Muhammad Idris, Trisniarty Adjeng Moelyati

  531 - 540

  • 7.1.37. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3400
  Abstract Views: 111 times | PDF Downloaded: 76 times | Published: 2026-01-31

• Social-Political Content Exposure on TikTok and Its Impact on University Students’ Social Behavior

  Fivian Hazar Robayani , Benny Bernadus

  541 - 577

  • 7.1.38. IJMBRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3403
  Abstract Views: 616 times | PDF Downloaded: 306 times | Published: 2026-01-31

• Brand Trust over Price Consciousness: Driving Generation Z Brand Loyalty in Online Travel Agencies

  Lady, Vanessa Stephanie, Wisnu Yuwono

  578 - 592

  • 7.1.39 IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3388
  Abstract Views: 134 times | PDF Downloaded: 103 times | Published: 2026-01-31

• The Mediating Role of Work Motivation in the Relationship Between Organizational Culture, Job Training, and Employee Performance

  Yusnina, Ari Prihatni, Ririn Widyastuti Wulaningsih, Lisdawati, Erita Oktasari

  593 - 606

  • 7.1.40. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3404
  Abstract Views: 114 times | PDF Downloaded: 87 times | Published: 2026-01-31

• Green Finance and Corporate Performance in State-Owned Banks

  Indra Kusumo, Abdul Basyith

  607 - 614

  • 7.1.41. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3408
  Abstract Views: 45 times | PDF Downloaded: 105 times | Published: 2026-01-31

• The Effect of Motivation, Working Environment and Compensation on Employee Performance through Work Satisfaction as Intervening Variable: The Case of PT. Sari Rasa OKI Regency

  Evan Dirgantara, Fatimah, Fadhil Yamaly

  615 - 630

  • 7.1.42. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v7i1.3409
  Abstract Views: 73 times | PDF Downloaded: 103 times | Published: 2026-01-31