Strategi Pengembangan Bisnis Mental Healthiness Event Organizer Berbasis Analisis SWOT dan Business Model Canvas
DOI:
https://doi.org/10.47747/jnmpsdm.v4i4.1482Keywords:
business strategy, mental healthiness, Event Organizer, SWOT, BMCAbstract
Mental health is quite an interesting issue and is discussed by the public. Several cases in Indonesia show the
phenomenon that students tend to be prone to mental health problems such as stress, anxiety and depression.
Based on these conditions, the Mental Healthiness Event Organizer business opportunity can be developed. This
article aims to identify the internal and external conditions of the Mental Healthiness Event Organizer business
and formulate a business development strategy, specifically in the study of Arcadia Tesi. SWOT analysis is used
to identify the conditions of internal factors and external factors. The results of the analysis show a strategy
formulation that can be applied to develop a business model based on the business model canvas. The results show
several strategies that can be implemented by Arcadia Tesi, such as establishing strategic alliance partnerships
with the mental health community, educational institutions and other institutions, diversifying products according
to the needs of potential partners, emphasizing points of differentiation and unique selling points that differentiate
them from competitor products, maximizing online and offline marketing communications, as well as operational
cost efficiency. The results provide managerial implications for entrepreneur Mental Healthiness Event Organizer
Arcadia Tesi to develop their business, as well as becoming reference material for further research.
References
Ayuningtyas, D., Misnaniarti, M., & Rayhani, M. (2018). Analisis Situasi Kesehatan Mental Pada Masyarakat Di Indonesia Dan Strategi Penanggulangannya. Jurnal Ilmu Kesehatan Masyarakat, 9(1), 1–10. https://doi.org/10.26553/jikm.2018.9.1.1-10
Darmayanti, K. K. H., Anggraini, E., Winata, E. Y., Fakhriya, S. D., Arini, D. P., Kristiyani, V., Purwasih, I., & Afifah, S. (2022). Level Depresi dan Dampaknya terhadap Ide Bunuh Diri pada Mahasiswa di Pulau Sumbawa. Jurnal Psikologi, 18(1), 63. https://doi.org/10.24014/jp.v18i1.15792
Fatria, F. (2023). Investigasi Kualitatif: Sinegritas Perguruan Tinggi dalam Mencegah Perilaku Bunuh Diri Mahasiswa di Indonesia (Sebuah Proposal Penelitian). Jurnal Psikologi Dan Konseling West Science, 1(01), 9–18.
Gloria. (2022). Hasil Survei I-NAMHS: Satu dari Tiga Remaja Indonesia Memiliki Masalah Kesehatan Mental. UGM Berita. https://ugm.ac.id/id/berita/23086-hasil-survei-i-namhs-satu-dari-tiga-remaja-indonesia-memiliki-masalah-kesehatan-mental/
Hastutik, T. P., & Novitaningtyas, I. (2021). Ana Batik Magelang’s Business Development Strategy Based on SWOT and Business Model Canvas. International Journal of Marketing & Human Resource Research, 2(4), 224–235. https://doi.org/10.47747/ijmhrr.v2i4.348
Hidayat, R., & Rahmat, R. (2018). Analisis SWOT Sebagai Dasar Keputusan Strategi Pemasaran Pada Perusahaan Server Pulsa Di Kota Batam: Studi Kasus Pada CV. Star Pratama. Journal of Applied Business Administration, 2(1), 94–108.
Koswaraputra, D. I., Sinaga, B. M., & Andati, T. (2019). Pengembangan Bisnis Media The Jakarta Post Digital. Jurnal Aplikasi Bisnis Dan Manajemen, 5(2), 177–186. https://doi.org/10.17358/jabm.5.2.177
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran edisi 13 Jilid 1. Penerbit Erlangga.
Kotler, P., & Keller, K. L. (2018). Manajemen Pemasaran Edisi Kedua Belas Jilid 2. Indeks.
Novitaningtyas, I., Achsa, A., & Rahardjo, B. (2020). Strategi Pemasaran Desa Brajan Menuju Desa Wisata Mandiri. Jurnal Aplikasi Bisnis Dan Manajemen, 6(3), 591–601. https://doi.org/10.17358/jabm.6.3.591
Prasetyo, R., & Rahardjo, B. (2022). Strategi Peningkatan Pemasaran Produk Kredit di Perumda BPR Bank Magelang. Jurnal Nasional Manajemen Pemasaran & SDM, 3(3), 96–106. https://doi.org/10.47747/jnmpsdm.v3i3.796
Priyono, F. (2015). Analisa Penerapan Business Model Canvas Pada Toko Moi Collection. Agora, 3(1), 358–363.
Rahardjo, B., Hasbullah, R., & Taqi, F. M. (2019). Coffee Shop Business Model Analysis. Integrated Journal of Business and Economics, 3(2), 140. https://doi.org/10.33019/ijbe.v3i2.153
Rahayu, I., Nurrochmat, D. R., & Fachrodji, A. (2015). Marketing Mix Analysis of Natural Tourism Area “Kawah Putih” and Its Effect on Visitors’ Decision. Indonesian Journal of Business and Entrepreneurship, 1(2), 72–80. https://doi.org/10.17358/ijbe.1.2.72
Sugiyono. (2013). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif dan R&D). Penerbit Alfabeta.
Zhang, X. (2012). Research on the Development Strategies of Rural Tourism in Suzhou Based on SWOT Analysis. Energy Procedia, 16, 1295–1299. https://doi.org/10.1016/j.egypro.2012.01.207
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Siti Lailatul Khusna, Dati Mega Utami, Ika Amalia Nurunnisa, Aditya Indra Kusuma, Anisa Zahra Khaerani, Ivo Novitaningtyas
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright for this article is retained by the author(s), with first publication rights granted to the journal.
This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/)
