Pengaruh Social Media Marketing terhadap Keputusan Pengunjung di 3D Stable Palembang

Authors

  • Tiara Kemala Lusfia Universitas Sriwijaya
  • Dessy Yunita Universitas Sriwijaya
  • Hera Febria Mavilinda Universitas Sriwijaya

DOI:

https://doi.org/10.47747/jnmpsdm.v4i4.1588

Keywords:

social media marketing, visitor decisions

Abstract

 

 

This research aims to determine the influence of Social Media Marketing on visitor decisions at 3D Stable Palembang. The research method used is a quantitative method. The population in this study were all visitors to 3D Stable Palembang using a sample of 100 respondents. The data collection method used in this research is a questionnaire using a 5 point Likert scale. The analysis technique used is multiple linear regression and uses the SPSS application. Based on the results of the analysis, it is concluded that Social Media Marketing simultaneously influences visitors' decisions at 3D Stable Palembang.

 

References

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Published

2024-03-13

How to Cite

Lusfia, T. K., Yunita, D. ., & Mavilinda, H. F. . (2024). Pengaruh Social Media Marketing terhadap Keputusan Pengunjung di 3D Stable Palembang. Jurnal Nasional Manajemen Pemasaran Dan SDM, 4(4), 188 - 194. https://doi.org/10.47747/jnmpsdm.v4i4.1588

Issue

Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM

Section

Articles

License

Copyright (c) 2023 Tiara Kemala Lusfia, Dessy Yunita, Hera Febria Mavilinda

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