Pengaruh Customer Experience terhadap Loyalitas Pelanggan Seblak Prasmanan Teh Windy di Karawang
DOI:
https://doi.org/10.47747/jnmpsdm.v5i2.1812Keywords:
Customer Loyalty, Customer Experience, SeblakAbstract
This research discusses whether customer experience influences customer loyalty at Seblak Teh Windy in Karawang. This research uses simple linear regression analysis and descriptive data in written and spoken words from the objects observed. The data collection technique in this research was a questionnaire; the population in this research was all people who had tried Seblak Windy Tea in Karawang, while the sample used in this research was 106 respondents. Variable X in this research is Customer Experience with Sense, feel, think, act, and related indicators. Meanwhile, Variable Y in this research is Customer Loyalty with Repeat purchase, retention, and referrals indicators. From the results of testing the feasibility of the model (F Test), the result is that the simple linear regression model cannot be used to predict Customer Loyalty, which is influenced by Customer Experience, as evidenced by the calculated F value being greater than the significant value, the simple linear regression model cannot be used to predict Customer Loyalty which is influenced by Customer Experience. Meanwhile, the correlation test (r) has a strong influence
References
Azhari, M. I., Fanani, D., & Mawardi, M. (2015). Pengaruh Customer Experience Terhadap Kepuasan Pelanggan Dan Loyalitas Pelanggan (survei pada pelanggan KFC Kawi Malang). Jurnal Administrasi Bisnis (JAB) Vol. 28, No. 1, 147.
Hijjah, R., & Ardiansari, A. (2015). Pengaruh Customer Experience Dan Customer Value. Management Analysis Journal Vol. 4, No.4, 282.
Kristanto, Y. A. (2022). Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan Yang Dimediasi Oleh Kepuasan Konsumen (Studi Kasus pada Usaha Susu Murni Siliwangi A-Karsan Bandung). Jurnal Ilmu Manajemen Vol. 19, No. 1, 15.
Norhermaya, Y. A., & Soesanto, H. (2016). Analisis Peengaruh Kepuasan pelanggan Terhadap Kepercayaan Dan Loyalitas Pelanggan Untuk Meningkatkan minat Beli Ulang (Studi Pada Online Store LAZADA.CO.ID). DIPONEGORO JOURNAL OF MANAGEMENT Vol. 5, No. 3, 1.
Rachmawati, D. G., & Utami, W. C. (2020). Customer Experience terhadap Customer Loyalty dengan Mediasi Customer Engagement dan Customer Trust CV.Wahyu Pratama. Jurnal Manajemen dan Start-Up Bisnis Vol. 5, No. 5, 447.
Sanaky , M. M., Saleh, M. L., & D. Titaley, H. (2021). Analisis Faktor-Faktor Penyebab Keterlambatan Pada Proyek Pembangunan Gedung Asrama MAN 1 TULEHU MALUKU TENGAH. JURNAL SIMETRIK Vol. 11, No. 1, 433.
Septian, P. B., & Handaruwati, I. (2021). Pengaruh Customer Experience Terhadap Kepuasan Konsumen Produk Kuliner Lokal Soto MBOK GEGER PEDAN KLATEN. Jurnal Bisnisman: Riset Bisnis dan Manajemen Vol. 3, No. 2, 20.
Tarigan, H. I., S.Manurung, Y., & Marpaung, W. (2019). Loyalitas pelanggan dan Kualitas Pelayanan Pada Pelanggan Jasa Transportasi Online. Philanthrophy Journal of Psychology Vol. 3, No. 1, 35.
Wardaya, E. P. (2017). Pengaruh Customer Experience Terhadap Customer Loyalty melalui Customer Trust pada pelanggan Bengkel Auto 2000 di Surabaya. Petra Business & Management Review Vol. 3, No. 1, 39.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Aulia Ifada, Davina Meita Rizqiyanti, Abdul Yusuf
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright for this article is retained by the author(s), with first publication rights granted to the journal.
This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/)
