Pengaruh Nilai Pelanggan (Customer Value) Terhadap Keputusan Pembelian Mixue Ice Cream & Tea (Survei Pada Pelanggan Mixue Ice Cream & Tea)

Authors

  • Corrinna Salsabila Amelia Universitas Singaperbangsa Karawang
  • Almira Dwi Yuliarti Universitas Singaperbangsa Karawang
  • Abdul Yusuf Universitas Singaperbangsa Karawang

DOI:

https://doi.org/10.47747/jnmpsdm.v5i2.1817

Keywords:

Customer Value, Purchasing Decisions, Mixue Ice Cream & Tea

Abstract

This study aims to learn about the effect of customer value on purchasing decisions for mixue ice cream & tea. The data type in this study is quantitative, with the population being consumers or customers who have made purchase transactions for mixed ice cream & tea with a sample size of 100 respondents. The data analysis techniques include validity and reliability tests, classical assumptions, and simple regression analysis. In this case, customer value is the independent variable, and purchasing decisions are the dependent variable. The results of this study indicate that customer value affects buying decisions. The results of this study suggest that customer value has a positive effect on buying decisions

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Published

2024-06-13

How to Cite

Amelia, C. S., Yuliarti, A. D., & Yusuf, A. (2024). Pengaruh Nilai Pelanggan (Customer Value) Terhadap Keputusan Pembelian Mixue Ice Cream & Tea (Survei Pada Pelanggan Mixue Ice Cream & Tea). Jurnal Nasional Manajemen Pemasaran Dan SDM, 5(2), 100 - 114. https://doi.org/10.47747/jnmpsdm.v5i2.1817

Issue

Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM

Section

Articles

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