Livin' by Mandiri Sebagai Strategi Pemasaran PT. Bank Mandiri

Authors

  • Eka Juliana UIN SUSKA RIAU
  • Hendra Riofita niversitas Islam Negeri Sultan Syarif Kasim Riau

DOI:

https://doi.org/10.47747/jnmpsdm.v5i3.2243

Keywords:

Livin By Mandiri, Marketing Strategy, PT. Bank Mandiri

Abstract

This study examines the marketing strategies implemented by PT. Bank Mandiri through the Livin' by Mandiri application to increase the number of users of digital banking services. Between 2022 and 2024, the number of Livin' by Mandiri users rose from 15.8 million to 27 million, indicating significant growth. The research finds that the success of Bank Mandiri's marketing strategy lies in the innovation of application features, digital promotions, and ongoing service transformation. By focusing on meeting customer needs, Bank Mandiri has successfully built trust and enhanced customer satisfaction, establishing itself as one of the leading financial applications in Indonesia. This study aims to provide insights for other financial institutions in developing effective marketing strategies in the digital era

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Published

2024-09-30

How to Cite

Juliana, E., & Riofita, H. (2024). Livin’ by Mandiri Sebagai Strategi Pemasaran PT. Bank Mandiri. Jurnal Nasional Manajemen Pemasaran Dan SDM, 5(3), 342 - 349. https://doi.org/10.47747/jnmpsdm.v5i3.2243

Issue

Vol. 5 No. 3 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM

Section

Articles

License

Copyright (c) 2024 Eki Juliani, Hendri Riofila

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright for this article is retained by the author(s), with first publication rights granted to the journal.

This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/)