Pengaruh Label QR Code Produk Original dan Harga terhadap Keputusan Pembelian pada Produk MS Glow (Studi Kasus pada Konsumen di Pati)

Authors

  • Wiwin Yusdianti Universitas Tidar
  • Budi Hartono hartono.budi@untidar.ac.id2)

DOI:

https://doi.org/10.47747/jnmpsdm.v3i4.925

Keywords:

Qr code label, price, purchase decision

Abstract

In this modern era, developments in various industries are growing very fast, giving rise to intense competition. One of them is the cosmetics and skincare industry. This study aims to analyze the effect of the original product qr code label and price on purchasing decisions on Ms Glow products. The study used a quantitative approach by distributing online questionnaires to 50 consumer respondents from Ms Glow in Pati. The data collected were analyzed using multiple linear regression model using SPSS version 26 program. The results showed that the original product qr code label variable and price had a simultaneous effect on the purchasing decision variable. The results of the study have implications for Ms Glow to pay attention to prices because prices can influence purchasing decisions for Ms Glow products. And for further researchers can develop research by adding other variables that can influence consumer purchasing decisions so that research becomes more perfect.

References

Amilia, S., & Asmara, M. O. (2017). Pengaruh Citra Merek, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Handphone Merek Xiaomi di Kota Langsa. Jurnal Manajemen Dan Keuangan Unsam, 6(1), 660–669.

Arbaini, P. (2020). Pengaruh consumer online rating dan review. Jurnal Bisnis dan Manajemen. 7(1), 25–33.

Christianto, P. A., Restyandito, R., Susanto, E. B., & Maulana, M. R. (2019). Pengujian Kelayakan Telos Pada Aplikasi Pendeteksi Keaslian Batik Asli (E-Label Batik). EDUSAINTEK, 3.

Fenti, O., Sari, M., Makhrian, A., & Buldani, K. (2018). Pengaruh Label Halal dan Harga terhadap Keputusan Membeli Produk Kosmetik Wardah (Studi Pada Mahasiswi Prodi Manajemen Universitas Bengkulu). Jurnal Professional FIS UNIVED (Vol. 5, Issue 1).

MsGlowStore. (2021). Tentang Ms Glow: Sejarah Berdirinya Ms Glow. https://ms-glow.store/blog/about-tentang-ms-glow

Nurhayati, S. (2017). Pengaruh citra merek, harga dan promosi terhadap keputusan pembelian handphone samsung di yogyakarta. JBMA – Vol. IV, No. 2, September 2017 ISSN : 2252-5483, IV(2), 60–69.

Rohani, S., & , M. Hufron, M. R. (2021). Pengaruh Media Sosial dan Celebrity Endorser Terhadap Minat Beli Ulang Dengan Brand Trust Sebagai Variabel Intervening. E-Jurnal Riset Manajemen, 48–65.

Santosa, A. T. (2019). Pengaruh Kualitas Pelayanan , Kualitas Produk , Store Atmosphere , Dan E-Wom Terhadap Proses Keputusan Pembelian ( Survei Terhadap Konsumen Zenbu-House Of Mozaru Paris Van. 18, 143–158.

Sari, F. M., Makhrian, A., & Buldani, K. (2018). Pengaruh Label Halal dan Harga terhadap Keputusan Membeli Produk Kosmetik Wardah (Studi Pada Mahasiswi Prodi Manajemen Universitas Bengkulu). Professional: Jurnal Komunikasi dan Administrasi Publik, 5(1).

Suara.com. (2021). MS Glow Raih Rekor MURI Penjualan Tertinggi, Owner Akui Sempat Gemetaran Gegara Hal Ini - Bagian 2. https://www.suara.com/bisnis/2021/08/25/111448/ms-glow-raih-rekor-muri-penjualan-tertinggi-owner-akui-sempat-gemetaran-gegara-hal ini?page=2

Supangkat, A. H. & S. (2017). Pengaruh Citra Merek, Kualitas Produk, Harga Terhadap Keputusan Pembelian Tas di Intako. Jurnal Ilmu Dan Riset Manajemen, 6(9), 1–19.

Wahyurini, S. C., & Trianasari, N. (2020). Analisis Pengaruh Label halal dan Harga terhadap Keputusan Pembelian Kosmetik Wardah. Jurnal Mitra Manajemen, 4(1), 39-50.

Widya, H., Syafrawali, S., & Salsabila, R. (2019). Aplikasi Barcode Scanner Food Halal Pada Produk Makanan Impor Berbasis Android. JET (Journal of Electrical Technology), 4(1), 14-17.

www.compas.co.id. (2021). 10 Brand Skincare Lokal Terlaris di Online Marketplace. https://compas.co.id/article/brand-skincare-lokal-terlaris/

Zulkarnaen, W., & Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen (Studi Terhadap Rema Laudry Dan Simply Fresh Laundry Di Jalan CikZulkarnaen, W., & Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen (Studi Terhadap Rema Laudry Da. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 2(1), 106–128.

Downloads

Published

2022-12-14

How to Cite

Yusdianti, W., & Hartono, B. . (2022). Pengaruh Label QR Code Produk Original dan Harga terhadap Keputusan Pembelian pada Produk MS Glow (Studi Kasus pada Konsumen di Pati). Jurnal Nasional Manajemen Pemasaran Dan SDM, 3(4), 219 - 228. https://doi.org/10.47747/jnmpsdm.v3i4.925

Issue

Vol. 3 No. 4 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM

Section

Articles

License

Copyright (c) 2022 Wiwin Yusdianti, Budi Hartono

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright for this article is retained by the author(s), with first publication rights granted to the journal.

This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/)