Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia

Articles

• Kajian Literatur: Pemanfaatan TikTok dalam Meningkatkan Pemasaran Produk UMKM

  Eko Harsono, Nafiah Ariyani

  189 - 197

  • 6.3.1. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v6i3.2971
  Abstract Views: 713 times | PDF Downloaded: 1028 times | Published: 2025-09-06

• Crushing the Tradition: Does Cyberloafing Provide Potential Learning?

  Desy Mayasari

  198 - 209

  • 6.3.2. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v6i3.2989
  Abstract Views: 181 times | PDF Downloaded: 216 times | Published: 2025-09-10

• Persepsi Konsumen Generasi Z Surabaya Tentang Pemasaran Klaim Berlebihan Pada Produk Perawatan Kulit (Studi Kasus the Originote – Retinol B3 Serum)

  Fitra Wahyu Kusuma Wardhani, Iwang Suwangsih

  210 - 220

  • 6.3.3. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v6i3.3005
  Abstract Views: 251 times | PDF Downloaded: 369 times | Published: 2025-09-30

• Pengaruh Experiential Marketing, Service Innovation, Brand Image terhadap Customer Satisfaction dan Customer Loyalty

  Jeveline Angelia, Puspita Chairun Nisa

  221 - 235

  • 6.3.4. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v6i3.3014
  Abstract Views: 332 times | PDF Downloaded: 357 times | Published: 2025-09-30

• Dampak Sektor Perkebunan, Perikanan, dan Pariwisata terhadap Produk Domestik Bruto Bangka Belitung

  zuriyat ifada, Muhammad Fawaz Az-zahid

  236 - 247

  • 6.3.5. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v6i3.3029
  Abstract Views: 195 times | PDF Downloaded: 138 times | Published: 2025-09-30

• Analysis of the Impact of Product Quality, Price, and Brand Image on Purchase Decisions with Consumer Buying Interest as a Mediating Variable among iPhone Users in Yogyakarta

  Lukas Agung Heriputranto, Ganda Wijaya Damanik, Ade Kristianus Kaloeti

  248 - 266

  • 6.3.6. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v6i3.3037
  Abstract Views: 391 times | PDF Downloaded: 199 times | Published: 2025-09-30