Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research

Articles

• Price, Promotion, and Online Customer Ratings: Factors Determining the Purchase Decisions for Sheona Go Fashion Products on E-Commerce

  Sari Yanti Pandiangan, Listri Herlina, Ridho Riadi Akbar

  1 - 15

  • 6.1.1. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2448
  Abstract Views: 550 times | PDF Downloaded: 108 times | Published: 2025-01-03

• Consumer Decision-Making in E-Commerce: How Brand Image, Advertising Appeals, and Reviews Influence the Purchase of Dhozen Apparel on Shopee

  Muhammad Ichsan Multazam Noerdiana, Listri Herlina, Ridlwan Muttaqin

  16 - 28

  • 6.1.2. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2449
  Abstract Views: 352 times | PDF Downloaded: 108 times | Published: 2025-01-03

• The Effect of Product Quality, Service Quality and Customer Relationship Management on Customer Loyalty Mediated by Customer Satisfaction of BPJS Employment Branch Office Palembang

  Lena Mariska, Sulaiman Helmi, Muji Gunarto, Trisninawati

  29 - 46

  • 6.1.3. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2459
  Abstract Views: 441 times | PDF Downloaded: 108 times | Published: 2025-01-06

• Analysis of Public Service Development Strategies of the Transportation Department of Kampar District

  Agustinus Tambunan, Arman, Yusup

  47 - 63

  • 6.1.4. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2529
  Abstract Views: 255 times | PDF Downloaded: 108 times | Published: 2025-01-09

• The Effect of Content Marketing and Online Customer Reviews on Purchasing Decisions on PVN Brand Shoe Products on The TikTok Application In Bandung City

  Monika Sihaloho, Dadan Abdul Aziz Mubarok

  64 - 83

  • 6.1.5. IJHMRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2570
  Abstract Views: 468 times | PDF Downloaded: 108 times | Published: 2025-01-12

• The Influence of Service Quality and Customer Satisfaction on Customer Loyalty at J&T Express Citeureup Branch, Cimahi, West Java

  Nabila Ulfa, Dadan Abdul Aziz Mubarok

  84 - 98

  • 6.1.6. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2581
  Abstract Views: 375 times | PDF Downloaded: 108 times | Published: 2025-01-16

• Preparation of Information Security Risk Management Based on Iso / IEC 27001: 2022 at Diskominfo West Java Province

  Ginanjar Nugraha, Ina Siti Nurhasanah, Idi Sumardi, Yuda Prasetia Nugraha

  99 - 119

  • 6.1.7. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2596
  Abstract Views: 1026 times | PDF Downloaded: 108 times | Published: 2025-01-22

• Intellectual Capital and Performance of Indonesian Islamic Banks: A Maqasid Sharia Perspective

  Winaya Purwanti, Safrudin, Asep Saifudin, Deni Gustiawan

  120 - 136

  • 6.1.8 IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2602
  Abstract Views: 316 times | PDF Downloaded: 108 times | Published: 2025-01-23

• Influence Of Taxation Socialization, Tax Sanctions, Tax Knowledge On Individual Taxpayer Compliance (At The Bandung Soreang Primary Tax Office)

  Raihan Cipta Permana Putra, Wajib Ginting

  137 - 150

  • 6.1.9.IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2601
  Abstract Views: 469 times | PDF Downloaded: 108 times | Published: 2025-01-25

• The Influence of Social Media Marketing and Influencers on Purchase Decisions of Culinary MSMEs in Bandung Regency

  Nabilah Salsabila, Riyandi Nur Sumawidjaja

  137 - 150

  • 9.1.10.IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2612
  Abstract Views: 488 times | PDF Downloaded: 108 times | Published: 2025-01-25

• The Influence of Work Discipline, Motivation and Work work-life balance on Employee Engagement at PT Bank Syariah Indonesia (BSI) KCP Buah Batu

  Levan David Sudjati, Andhika Mochamad Siddiq

  151 - 169

  • 6.1.11. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2620
  Abstract Views: 370 times | PDF Downloaded: 108 times | Published: 2025-01-26

• MSME Sustainability, E-Commerce, Capital Management: An Analysis of Islamic Perspective in the Context of the Digital Economy

  Henny Risnawati, Moedigdo Sigit Prakoso, Achmad Jaelani, Imron Zabidi

  170 - 182

  • 6.1.12. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2604
  Abstract Views: 329 times | PDF Downloaded: 108 times | Published: 2025-01-27

• The Effect of Brand Image, Price, and Electronic Word of Mouth on Student Interest in Choosing a Private College in Bandung City (Study at Pasundan 2 Cimahi High School)

  Muhamad Adryan Arya Sena, Ezra Karamang, Mochammad Mukti Ali

  183 - 193

  • 5.1.13. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2621
  Abstract Views: 594 times | PDF Downloaded: 108 times | Published: 2025-01-27

• Future Energy: Palembang Public Perception Of Briquettes As An Environmentally Friendly Energy Alternative

  Aswan Zuhri, Muji Gunarto, Sulaiman Helmi

  194 - 201

  • 6.1.14. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2549
  Abstract Views: 244 times | PDF Downloaded: 108 times | Published: 2025-01-28

• Online Shopping Behavior of Employees of PT Bukit Asam Tbk Tanjung Enim Mining Unit

  Andi Cristian, Muji Gunarto, Sulaiman Helmi

  202 - 209

  • 5.1.15. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2530
  Abstract Views: 230 times | PDF Downloaded: 108 times | Published: 2025-01-28

• The Effect of Motivation, Discipline, and Satisfaction on Employee’s Performance: PT Bank Sinarmas Palembang City

  M. Yogie Agustian Pratama, Trisniarty Adjeng Moelyati, Tobari

  210 - 220

  • 6.1.16 IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2622
  Abstract Views: 237 times | PDF Downloaded: 108 times | Published: 2025-01-31

• The Effect of Leadershi and Personal Factor on Employee’s Performance with a Motivation as an Intervening Variable: The Case of PT. Pupuk Sriwidjaja Palembang

  Dian Kartika Fatrin, Fatimah, Trisniarty Adjeng Moelyati

  221 - 234

  • 6.1.17 IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2627
  Abstract Views: 279 times | PDF Downloaded: 108 times | Published: 2025-01-31

• Influence Product Quality, Prices and Social Media Marketing On Purchasing Decisions Product Gurita Bouquet ( Flower Bouquet )

  Annisa Putri Alfiyanti, Ezra Karamang

  235 - 249

  • 6.1.18. IJMHRR
  DOI : https://doi.org/10.47747/ijmhrr.v6i1.2629
  Abstract Views: 437 times | PDF Downloaded: 108 times | Published: 2025-01-31