Vol. 7 No. 1 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia

Articles

• The Influence of Consumer Perception Factors on Purchase Intention at YouTube Shopping Affiliate Marketing Platform

  Rheza Ivan Farrell, Ira Fachira

  1 - 22

  • 7.1.1. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v7i1.3418
  Abstract Views: 201 times | PDF Downloaded: 249 times | Published: 2026-03-25

• Peran Perceived Value Dalam Memediasi Pengaruh E-Wom Terhadap Minat Beli Mahasiswa Generasi Z di Universitas Perjuangan Tasikmalaya (Shopee Case Study)

  Riki Aksan Aji Ashari, Depy Huhamad Pauzy, Shita Nafilah Faza, Helmi Nugraha, Fajril Husni Herlisana Putra

  23 - 30

  • 7.1.2. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v7i1.3315
  Abstract Views: 167 times | PDF Downloaded: 232 times | Published: 2026-03-26

• The Influence of Customer Trust, Customer Satisfaction and Institutional Image on Customer Loyalty at BMT Istiqlal Pekalongan

  Fikky Aryudha, Nur Kholidah

  31 - 43

  • 7.1.3. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v7i1.3426
  Abstract Views: 130 times | PDF Downloaded: 111 times | Published: 2026-03-31

• Inovasi Merek dan Pengemasan dalam Pemasaran Produk Pertanian Lokal

  Trisulo

  44 - 51

  • 7.1.4. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v7i1.3420
  Abstract Views: 104 times | PDF Downloaded: 77 times | Published: 2026-03-31

• Kompetensi SDM dan Kinerja Karyawan: Mediasi Kesenjangan Kompetensi di Keraton Jimbaran Beach Resort

  Ni Putu Widiastuti, Mutria Farhaeni, Putu Suweca Nata Udayana

  52 - 67

  • 7.1.5. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v7i1.3405
  Abstract Views: 0 times | PDF Downloaded: 10 times | Published: 2026-03-31