Vol. 7 No. 2 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia

Articles

• WhatsApp Marketing Strategy in Building Brand Awareness of Multi-Brand Muslim Fashion Products

  Wasilatul Maufiroh, Moh. Idil Ghufron

  69 - 82

  • 7.2.1. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v7i2.3463
  Abstract Views: 5 times | PDF Downloaded: 6 times | Published: 2026-06-23

• Adaptation of Generation Z Employees to Artificial Intelligence in the Workplace Implications for HR Management

  Muhammad Ramdhan

  83 - 93

  • 7.2.2. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v7i2.3435
  Abstract Views: 6 times | PDF Downloaded: 18 times | Published: 2026-06-23

• The Influence of E-WoM, Social Media Marketing, Beauty Vlogger, and Endorser Congruence on Perfume Product Purchase Decisions Among Gen Z And Millennials

  Maisal Ardi Maulana, Muhammad Arifiyanto

  94 - 104

  • 7.2.3. JNMPDSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v7i2.3456
  Abstract Views: 1 times | PDF Downloaded: 9 times | Published: 2026-06-23

• Structured Decision-Making as a Leadership Competency in Manufacturing Technology Investment

  Jelsi Ratu Berlianne, Pri Hermawan

  105 - 118

  • 7.2.4.JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v7i2.3473
  Abstract Views: 4 times | PDF Downloaded: 5 times | Published: 2026-06-29

• Pengaruh Content Marketing TikTok terhadap Minat Beli Konsumen melalui Kepercayaan Konsumen pada Produk Alat Teknik Sipil

  Rika Anggareni, Dadan Abdul Aziz Mubarok

  119 - 133

  • 7.2.5. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v7i2.3536
  Abstract Views: 6 times | PDF Downloaded: 14 times | Published: 2026-06-30

• Building Banking Customer Loyalty: The Roles of Product Quality, Customer Service, Operational Excellence, and Work Environment

  Rully Armanto, Abdullah Rasjid, Muji Gunarto

  234 - 143

  • 7.2.6. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v7i2.3532
  Abstract Views: 3 times | PDF Downloaded: 6 times | Published: 2026-06-30

• Digital Marketing Strategy Analysis to Increase Brand Awareness of MSMEs in the Era of Digital Transformation

  Yeni, Zakaria Wahab, Aldy Hidayatullah

  144 - 160

  • 7.2.7. JNMPSDM
  DOI : https://doi.org/10.47747/jnmpsdm.v7i2.3437
  Abstract Views: 5 times | PDF Downloaded: 18 times | Published: 2026-06-30